About Jennifer WekslerB2B Marketing Copywriter, Marlboro, NJ

I write for readers who spot a weak argument from a mile away.

Senior B2B marketing copywriter with 9+ years helping SaaS, fintech, and cybersecurity companies turn what they sell into websites, launches, email programs, and long-form content that buyers want to read.

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Jennifer Weksler, B2B marketing copywriter in Marlboro, New Jersey
Marlboro, New Jersey. Working with teams everywhere.
9+years writing B2B marketing copy
41%email open rate on the Palmtech 11 launch
1,400+user engagements in the launch’s first 30 days
18,000+contacts in a 6-part nurture series, with a >30% open rate

Who I write for

My readers are CFOs, IT directors, compliance officers, and enterprise procurement teams. They won’t act on a weak argument, so I don’t write one.

I led the 360° launch of Palmtech 11, wrote a 6-part nurture series that moved cold leads to high-intent MQLs, wrote the copy for Forge Global’s new corporate website, and wrote thought leadership for Trovata, SANS Institute, and P2H.

I also train AI writing tools to write in a brand’s voice. For Porch Group’s ISN, Palmtech, and HIP brands, I trained and directed the AI workflows that keep their content on brand.

I’m comfortable stepping into an established brand system or building one from the ground up.

What I write

  • Websites and landing pages
  • Product launch campaigns
  • Lifecycle and nurture email
  • Thought leadership and blogs
  • White papers and guides
  • Investor pitch decks
  • Sales one-pagers and enablement
  • Go-to-market messaging
  • Technical documentation

How I work

I ask the hard questions first.

Who signs off, what they doubt, and what proof will move them. The brief gets sharper before the draft starts.

I work well in the room.

Designers, developers, product managers, and legal. I thrive in feedback-heavy teams and turn revisions around fast.

I own the timeline.

I move fast, hit dates, and deliver copy that sounds like a person, not a press release.

Beyond client work

Speaking and workshops.

Speaking · Ascend NJ

Using LinkedIn to Optimize Career Growth

A workshop at Ascend NJ on using LinkedIn to get found, build credibility, and grow a career.

From a pool of many candidates, we chose Jen… Jen’s responses to our questions were prompt and she gave our document a look that we could not have created on our own. Jen is patient and consistent.
Sharon BenjaminPlatinum Hearts

Have a sophisticated product and a demanding audience?

Tell me what you’re launching and who needs to believe it. I’ll tell you how I’d make the case.

Let’s talk