Senior B2B Marketing CopywriterSaaS, FinTech & Cybersecurity

Copy that fills the page earns the attention^ of buyers who are hard to impress.

I write websites, launches, email programs, and pitch decks that make B2B products easy to understand and easy to buy.

Let's work together See the work
Jennifer Weksler, senior B2B marketing copywriter

9+ years writing for SaaS, FinTech, and cybersecurity teams. Based in New Jersey.

41%average open rate on the Palmtech 11 launch
+30%trial-to-paid conversion from a SaaS nurture program
+25%subscription growth for ACC Pro / Pro+
670+registrants for a single ISN livestream event

Trusted by teams at

  • Porch Group
  • Forge Global
  • SANS Institute
  • ExpressVPN
  • CyberGhost
  • Private Internet Access
  • Ritchie Bros.
  • Trovata
  • Inspection Support Network
  • Palmtech
  • Settle
  • The SMBX

AI & brand voice

I train AI tools to write in your brand’s voice.

I’ve trained and directed LLM workflows on brand voice for Porch Group’s ISN, Palmtech, and Home Inspector Pro brands. Your team gets more copy out the door without losing the voice customers recognize and trust.

…she took it upon herself to train a variety of LLMs in the right tone and voice for the home inspection audience.Jeff Meisner, Porch

Work

Where I do my best work

Whether I'm starting from a blank page or working inside an established brand, I bring structure and clarity to every message, so buyers understand your value in a single read.

Launches · Lifecycle · Enablement

Operational SaaS & Product Marketing

Launches, onboarding, lifecycle email, and sales enablement for workflow software, from the one-pager that convinces a VP to the nurture sequence that turns trial users into customers.

 Treasury · AP automation · Private markets

FinTech & Payments

Websites, product narratives, and thought leadership for treasury, AP automation, and private markets platforms, written to earn trust with CFOs and institutional buyers.

 Security · Infrastructure · Documentation

Cyber & Technical Marketing

Security, infrastructure, and developer content that stays accurate for engineers and clear for everyone else, plus SOPs, training, and documentation.

 Written and designed

Pitch Decks & White Papers

Investor decks, white papers, and sales collateral, with the story and the design built together, for founders who need to be understood fast.
Jen is the ultimate professional and a magician with copy… She ramped up on our business super quick and went to work… turned around revisions ahead of schedule.
Mark BroggerForge Global
Jennifer understood the requirements for the project and was thorough in her approach… The end result exceeded expectations.
Allison MeeganTrovata

Need copy that makes your product easy to buy?

Tell me what you're launching, selling, or raising for, and I'll show you how I'd approach it.

Let's talk