Senior B2B Copywriter

SaaS, FinTech & Technical Marketing

Stop letting complexity stall your growth. I help B2B, SaaS, and FinTech brands translate dense technical features into clear, high-conversion stories that drive adoption from the enterprise level to the everyday user.

LET'S WORK TOGETHER
Jennifer Weksler - Senior B2B SaaS and Fintech Copywriter

Trusted by industry-leading teams:

Porch Group logo in gray with a small upward arrow icon.
Logo of BOEH Agency with large lowercase 'b' and 'a', and the agency name in uppercase
Logo of Platinum Hearts with three interconnected hearts and 'Home Away From Home' slogan
Logo of Trust Capital USA featuring a stylized intertwined heart and ring design.
Palmttech logo with stylized geometric design.
A crossword puzzle with the letters S, M, B, and X.
P2H logo in black and white with a partially enclosed rectangle
Ritchie Bros. logo with stylized "RB" and bold text.
Logo with a stylized network icon and the word 'knowde' in black text.
Logo of Sans Technology Institute on a black background with white text
Logo of Inspection Support Network (ISN) with gray text.
Trovata logo with a geometric icon and the company name in black text
Black and white illustration of a cartoon home inspector with a magnifying glass and a checklist, standing next to a large house. Text reads 'HOME InspectorPro Home Inspection Software.'
Cyber Ghost logo with black ghost head icon and text on grey background.
Forge logo with stylized 'F' and the word 'Forge'
Vectorform logo with the company name below
Media Group logo with stylized 'MG' initials.
Kape logo with stylized leaf and curved lines
Logo with the text 'CGI Franchises' on a black background.
Illustration of a padlock with a keyhole and a smiling face, accompanied by the text 'Private Internet Access' with 'ACCESS' emphasized.
Logo of ACC America's Call Center with bold 'ACC' letters and a star-like symbol beneath, alongside the text 'America's Call Center'.
Logo with a stylized dollar sign and the word 'Settle' in black text.
AFG Alliance Funding Group logo with the initials 'afg' inside a black square and the full name to the right.
ExpressVPN logo with a stylized 'E' symbol and the text 'ExpressVPN' on a gray background.

How I Help

  • Strategy & Messaging: Brand voice, tone, and messaging frameworks; sales narrative and enablement strategy; purpose-and impact-driven storytelling

  • Technical & B2B Content: Corporate and B2B website copy (new builds and redesigns); product, solutions, and service pages; translating technical information into engaging web content

  • Campaigns & Retention: Seasonal launches and campaign copy; lifecycle email messaging that supports engagement and conversion

  • Partnerships: Collaborative support for agencies and in-house creative teams

Mark Brogger, Forge Global

“Jen is the ultimate professional and a magician with copy. We contracted Jen to create marketing copy for our new FinTech corporate site. She ramped up on our business super quick and went to work. Jen developed multiple directions - all mapping to our brand and overall strategy. She processed all feedback and turned around revisions ahead of schedule. Thank you, Jen!!!”

Ready to turn your technical offering into a high-conversion narrative?

Let's Talk