Website and brand copy for complex ideas - and the people behind them.
Helping B2B companies, consumer brands, and agencies transform technical offerings, seasonal launches, and purpose-driven stories into clear, compelling digital experiences. I turn the “hard-to-explain” into high-impact copy that builds trust and drives growth.
I partner with brands and creative teams to shape website and brand copy from the ground up. From corporate site builds and product pages to seasonal campaigns and impact storytelling, my work sits at the intersection of strategy and emotion - bringing structure to complexity and heart to messaging.
Whether the goal is to clearly explain a high-consideration B2B offering or to romance a product, mission, or moment, I focus on clarity, alignment, and language that feels human.
What I help with
Strategy & Messaging: Brand voice, tone, and messaging frameworks; sales narrative and enablement strategy; purpose-and impact-driven storytelling
Technical & B2B Content: Corporate and B2B website copy (new builds and redesigns); product, solutions, and service pages; translating technical information into engaging web content
Campaigns & Retention: Seasonal launches and campaign copy; lifecycle email messaging that supports engagement and conversion
Partnerships: Collaborative support for agencies and in-house creative teams
How I work
I’m comfortable starting from a blank page or working within established brand systems.
I collaborate closely with designers, strategists, and stakeholders to ensure copy aligns with brand guidelines, supports business goals, and feels cohesive across every touchpoint - whether the end audience is a buying committee or a loyal community.
Mark Brogger, Forge Global
“Jen is the ultimate professional and a magician with copy. We contracted Jen to create marketing copy for our new FinTech corporate site. She ramped up on our business super quick and went to work. Jen developed multiple directions - all mapping to our brand and overall strategy. She processed all feedback and turned around revisions ahead of schedule. Thank you, Jen!!!”